Discrepancy in tracking impressions delivered

Discussion in 'Ad Trafficking' started by adopsguy, Mar 15, 2012.

  1. adopsguy New Member

    Anyone have any tips in lowering the discrepancy rates? What percentage of discrepancy do you consider to be problematic? Thanks.
  2. Big Mike New Member

    eh AIM high. I hate seeing anything lower than 95% personally but make sure you have your site's code optimized so it loads with the least amount of issues. If you use WordPress I would recommend a Cache plugin like W3 Total Cache.
  3. Sheena Member

    Must be a problem with the updates. Anyways, I agree with deleting cache or have a cache plugin for your website.
  4. Sarah Jenkins New Member

    Yep always delete your cache, never leave it or else it messes things up.
  5. Sheena Member

    I agree with Sarah
  6. Sheena Member

    Regular updates and cache will do.
  7. Mashuk 1 Member

    I would recommend a Cache plugin like W3 Total Cache.
  8. Mashuk 1 Member

    you should always delete cache. its ruins everything.
  9. Mashuk 1 Member

    for people , who don't update regular ?
  10. Lady Blogger Member

    Just be patient with the server to update.
  11. Lady Blogger Member

    But IMO, it will tarnish the reputation because it will not be real time anymore if they have delays.
  12. Heera Member

    Thanks for the tips .
  13. Heera Member

    great to know that .
  14. sujit New Member

    always be sure the cachebusters are placed in the ad code and insert server macro to rule out any discrepancy. Normal discrepancy of 10-15% is industry standard


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