Free Media Channels Have A Cost

Discussion in 'General Advertising Tips' started by Nasif, Apr 16, 2012.

  1. Nasif Member

    Various free media such as the numerous channels available in America and other nations are naturally subsidized with advertising to help pay the costs.
  2. Nasif Member

    As corporate competition has increased, so too has the need for returns on massive expenditures on advertising.
  3. Nasif Member

    Industries spend millions, even billions of dollars to win our hearts and minds, and to influence our choices towards their products and ideas.
  4. Nasif Member

    This often means such media outlets attract greater funds than those outlets funded through public funding or TV licenses.
  5. Nasif Member

    It can mean that such outlets can also then afford better programming of key events and programs.
  6. Nasif Member

    Given the dependency media companies can have on advertising, advertisers can often have exert undue influences (knowingly or tacitly); if something is reported that the advertiser doesn’t like or the media company has funded a documentary that exposes bad practice by an advertiser, the media company can risk losing much needed revenue to stay alive.

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