Google Integrates Admeld Into DoubleClick AdX

Discussion in 'Admeld' started by Mashuk 1, Apr 26, 2012.

  1. Mashuk 1 Member

    About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies' integration.
  2. Mashuk 1 Member

    Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld's clients to the DoubleClick Ad Exchange.
  3. Mashuk 1 Member

    Speaking at the client-only Admeld forum this morning, Neal Mohan, Google’s VP of display advertising, also said that the advertiser, buyer, and bid transparency levels in the exchange would be improved, so that they are comparable with those currently provided to Admeld publishers.
  4. Mashuk 1 Member

    In a phone briefing with AdExchanger, Mohan described this as an important step for the two entities and for Google's growing display business.
  5. Mashuk 1 Member

    share your thoughts guys ..

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