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Discussion in '24/7 Realmedia' started by Nasif, Apr 20, 2012.

  1. Nasif Member

    24/7 Media, Inc. is a technology company headquartered in New York City specializing in Digital Marketing.
  2. Nasif Member

    It provides digital marketing solutions for publishers, advertisers and agencies globally.
  3. Nasif Member

    The original name of the company was 24/7 Media, Inc. which was a result of a unification of Petry Interactive, Interactive Imaginations and Katz Millennium Marketing
  4. Nasif Member

    David J. Moore, CEO and Founder of 24/7 Media, Inc.
  5. Nasif Member

    A very difficult situation arose in the wake of the tech bubble burst of 2001.
  6. Nasif Member

    As a result, 24/7 Media, Inc. merged with a company called Real Media and changed its name to 24/7 Media, Inc.
  7. Nasif Member

    As part of this merger it acquired an advertising technology platform called Open AdStream.
  8. Nasif Member

    According to a video recording of the CEO produced 9 years later, it was able to capitalize on a mistake by DoubleClick
  9. Nasif Member

    Doubleclick had agreed to buy Real Media for 11 million dollars.
  10. Nasif Member

    DoubleClick tried to change the offer to 10M at the last moment. Thus, the sellers - a Swiss company PubliGroupe - gave 24/7 Media, Inc. an opportunity to acquire Real Media for no-cash 2 million dollar of stock swap.
  11. Nasif Member

    Share your thoughts . thank you .

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