Innovation in Ad Serving

Discussion in 'Admeld' started by Mashuk 1, May 1, 2012.

  1. Mashuk 1 Member

    I found this post about ad servers on Darren Hermann’s blog, and it underscores why we’re going in the direction we are going.
    “If I personally was to start a company tomorrow, I’d probably create the next 3rd party ad serving system built for the future of all media (able to serve site-direct placements, social media and RTB) and include the opportunity for biddable, rich media, video, and full reporting & analytics. I believe no ad serving system delivers superior reporting and analytics so this is an area that I’d specifically make sure I’d nail.”
    He’s right! We are moving toward greater and greater focus on analytics for our publisher customers so they can use those analytics for their advertisers — the agencies and brands.

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