Manage and measure in-stream video campaigns with DFA

Discussion in 'DoubleClick' started by Nasif, Apr 20, 2012.

  1. Nasif Member

    Digital video is the fastest-growing format on the Internet1 and 27% of marketers say video is a focus for their online marketing budget.
  2. Nasif Member

    They also know that video inventory comes at a premium. In a recent survey, more than 95% of respondents reported average CPM rates above $5 for online video campaigns
    .
  3. Nasif Member

    With these trends in mind, advertisers need a way to effectively manage, and accurately measure, in-stream video campaigns.
  4. Nasif Member

    DoubleClick for Advertisers makes managing and measuring in-stream campaigns extremely easy for advertisers.
  5. Nasif Member

    With DFA, trafficking, serving and reporting for in-stream campaigns can be done using the same workflow that media teams are used to for their banner campaigns.
  6. Nasif Member

    This means advertisers can rely on DFA as their trusted, neutral third-party ad management system for in-stream video
  7. Nasif Member

    Plus, only with DFA can advertisers easily combine the learning and insights of in-stream advertising with that of other channels including search, standard flash and rich media.

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