Put your best ads forward with creative optimization

Discussion in 'DoubleClick' started by Nasif, Apr 20, 2012.

  1. Nasif Member

    With DFA's creative optimization capabilities, you can adjust your campaigns to serve only the best-performing creatives based on your goals.
  2. Nasif Member

    For example, you can optimize according to clickthrough rate, post-click conversion activities or post-impression activities.
  3. Nasif Member

    Also, DFA's minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time.
  4. Nasif Member

    As a result, you won't need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly performing creatives.

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