The Audience As The Product

Discussion in 'General Advertising Tips' started by Nasif, Apr 16, 2012.

  1. Nasif Member

    Additionally, as Noam Chomsky points out in his article, What makes mainstream media mainstream
    , for a company such as the New York Times, it too has to sell products to its customers. For the New York Times and other such companies, Chomsky points out that the product is the audience, and the customers are the corporate advertisers.
  2. Nasif Member

    This at first thought doesn’t seem to make sense.
  3. Nasif Member

    However, although readers buy the paper, he argues that readers fit a demographic and it is this that is valuable information that can be used by advertisers.
  4. Nasif Member

    Hence, to the advertisers, the product that the New York Times and such companies bring to them is the audience itself and it is the advertisers that bring the money to the media companies, not the audience.

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